NEW YORK: As part of the 25th anniversary celebration for the Teenage Mutant Ninja Turtles, 4Kids Entertainment and Mirage Studios have given the go-ahead for the development and construction of the first-ever theme-park ride for the classic property, in South Korea.
The Teenage Mutant Ninja Turtles 4-D Dark Ride will launch at SciFanta’s new Incheon South Korea-based indoor theme park, which opens in April 2011. 4Kids and Mirage will work with 3DBA and Falcon’s Treehouse, which have collaborated to create such rides/attractions as Splash Battle, 4-D Dark Ride, CircuMotion, Flying Theater, and the state-of-the-art 4-D Game Theatre.
3DBA is a location-based organization that develops and delivers innovative attractions and entertainment experiences to theme parks, science centers, shopping malls and other entertainment venues. Falcon’s Treehouse is a leader in the successful development of intense, highly scalable personalized emotional experiences.
“We are delighted to be partnering with 3DBA and Falcon’s Treehouse on the design and master planning of the attraction,” said Al Kahn, the chairman and CEO of 4Kids Entertainment. “These companies are recognized leaders in bringing immersive and interactive experiences to fruition all over the world. With state-of-the-art technologies and unique products, no one is better suited to bring the 4Kids’ properties and television shows to life.”
“Teenage Mutant Ninja Turtles is a classic brand that has broad appeal and is much loved by children and parents alike, providing the perfect opportunity for increased marketability,” added Roger Houben, the president of 3DBA. “Our partnership with 4Kids fits the current market trend for heritage brand themed attractions and initial responses to the concept have been very positive.”
“Announcing this newest entertainment vehicle for the Turtles is gratifying on two levels,” commented Gary Richardson, the CEO, Mirage Studios, rights holder of the TMNT brand. “It affirms the Turtles’ staying power, particularly this year with our 25th anniversary ‘Shell-ebration’ activities in full swing, and ensures a new generational fan base will be able to experience and enjoy the property for years to come.”
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